LOCAL CRM APPLICATION FOR BILLBOARD ADVERTISING COMPANY

LOCAL CRM APPLICATION FOR BILLBOARD ADVERTISING COMPANY

The article presents development process of dedicated application that supports Customer Relationship Management. The software receiver is a small advertising company, whose main service is renting billboards. Implementation of CRM system inclines to further expansion of the application Transfer of...

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Bibliographic Details
Main Author: Radosław URBAŃSKI
Format: Article
Language:English
Published: Polish Association for Knowledge Promotion 2012-06-01
Series:Applied Computer Science
Subjects:
advertising company
billboard
customer relationship management
cloud computing
software as a service
Online Access:http://acs.pollub.pl/pdf/v8n2/33_%20vol_8no_2_2012.pdf
Description
Summary:The article presents development process of dedicated application that supports Customer Relationship Management. The software receiver is a small advertising company, whose main service is renting billboards. Implementation of CRM system inclines to further expansion of the application Transfer of implemented system into area of Cloud Computing is considered.
ISSN:1895-3735
2353-6977

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