Analysis of content preferences of packaged tours: A study of tourists in the Mahikeng, North West Province, South Africa.
Most packaged tours are designed with exactly knowing the preferences of the customers and therefore the tour operators depend totally on pure luck for the packaged tours to sell or appeal to potential customers and customers. The aim and the purpose of the study was to identify the preferences of s...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2017-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_vol_6__1__2017.pdf |