The protection of financial services users: The case of insurance companies and investment funds

The users of financial services generally do not have the required expertise that they need to process the available financial information when they make financial and investment decisions, and as such they represent a sensitive category of financial market participants, which may intentionally or u...

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Bibliographic Details
Main Authors: Njegomir Vladimir, Ćirić Jelena
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2012-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204288N.pdf