Planejamento estratégico de uma pequena empresa por meio das matrizes importância-desempenho e critério-processo

Strategic planning is considered a key management tool in the resolving existing problems in organizations. From this perspective, the objective is to propose a strategic plan for a small company that provides pest extermination services. For the collection of information, we applied a questionnaire...

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Bibliographic Details
Main Authors: Bruno Miranda Dos Santos, Guilherme Niederauer, Leoni Pentiado Godoy, Matheus Fernando Moro, Camila Candida Compagnoni dos Reis
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2016-01-01
Series:Exacta
Online Access:http://www.redalyc.org/articulo.oa?id=81049426006