The impact of using the internet in promoting Romanian industry
Central element of the marketing mix, advertising can differentiate the companies in Romanian industry through the strategy used by each company. The present paper summarises the results of a qualitative research conducted in 15 companies acting in food, mechanical processing, textile, leather, and...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2012-03-01
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| Series: | Annals of Spiru Haret University Economic Series |
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| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/586 |