The Importance of a Country Brand in the International Tourism Promotion
The authors aim at highlighting the role of tourism destination image in creating its own brand,identifying the main steps needed to ensure success. A brand has no borders and should fight to have a word,symbol image in the minds of consumers. But the branding, it becomes difficult to apply in pract...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2012-05-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1311/1291 |