Internationalization strategies of a Multilatina in the service sector: Avianca-Taca holdings S.A. case study
This paper explores how existing internationalization theories can be applied to a Multilatina in the service sector, using the case of Avianca-Taca Holdings S.A. as an example. This paper introduces the company by analyzing the context in which it grew, starting with the service sector in Colombia,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad EAFIT
2014-12-01
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| Series: | AD-minister |
| Subjects: | |
| Online Access: | http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1692-02792014000200004&lng=en&tlng=en |