DECISION MAKING FACTORS IN PURCHASING THE ANALGESICS BRANDS ON ROMANIAN PHARMACEUTICAL MARKET
Nowadays promotional activities play a very important role, especially in pharmaceutical sector. This statement is supported by the huge amount of marketing expenses of the top pharmaceutical companies (Olson, 2015). We were interested to investigate the way people choose the analgesic brand and to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2019-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2019/n2/32.pdf |