From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
Some big companies have discovered opportunities to bolster their bottom line in emerging and developing markets by creating social value at the same time as generating economic returns. In the pharma industry some have taken the lead in using this concept of shared value to innovate and grow their...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-05-01
|
| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2016.8.issue-1/gfkmir-2016-0005/gfkmir-2016-0005.xml?format=INT |