Strategic approach to film marketing in international setting
This paper represents the strategic aspects of the film marketing through an analysis of contemporary international theory and practice. The analysis is based on the basic principles of the film marketing and film product development. Application of marketing principles in the film industry under th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711102089S.pdf |