Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic
Purpose of the article: The author’s interest focuses on human factor of brand managers, as brands and their added value are considered to be among the most important sources of competitive advantage for business in a competitive marketplace. There is no doubt that for succeeding in their job role,...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2017-11-01
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| Series: | Trendy Ekonomiky a Managementu |
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| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/407 |