Mécanisme d’incorporation de l’ethos réfléchi chez les leaders sud-américains

According to Maingueneau (2010), the ethos can also be built from photos that will inevitably lead the recipient to build an ethos. Knowing that, and by analyzing three South American presidents’ television interviews (Michelle Bachelet – Chili –, Cristina Fernández de Kirchner – Argentina – and Dil...

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Bibliographic Details
Main Authors: Paula Camila Mesti, Rilmara Rôsy Lima, Roberto Leiser Baronas
Format: Article
Language:fra
Published: Société Française de Sciences de l’Information et de la Communication 2015-09-01
Series:Revue Française des Sciences de l’Information et de la Communication
Subjects:
Online Access:http://journals.openedition.org/rfsic/1635