Modeling Corporate Brand Identity in the Banking Industry
Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas that has occurred in banking industry in the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_78278_430107ae81df2586815d1dc77b427ff4.pdf |