Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries - Slovakia and Czech. The measurement was performed on...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2021-05-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/artkey/acu-202102-0009_consumer-ethnocentrism-comparison-of-slovakia-and-the-czech-republic.php |