THE INFLUENCE OF LENDING ACTIVITY OVER CONSUMER'S BEHAVIOR

Lending activity involves an embedding of general principles which require the analysis of risks incorporated in banking operations, both from a consumer and bank perspective. Correlated with economic environment shifts, the consumer’s definition concentrates a series of individual and group necessi...

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Bibliographic Details
Main Authors: VIORICA MIRELA STEFAN-DUICU, DRIAN STEFAN-DUICU
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2011-04-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_026.pdf