Customer-Perceived Insecurity of Online Shopping Environment

Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and in...

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Bibliographic Details
Main Authors: Matea Matic, Katija Vojvodic
Format: Article
Language:English
Published: EconJournals 2014-03-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32079/355044?publisher=http-www-cag-edu-tr-ilhan-ozturk