BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS
Foreign fighters (FF), that is, all those people who leave their countries of origin or residence to participate in a foreign armed conflict are strongly attracted by the terrorist groups, which by their symbols and propaganda can be considered as genuine brands; their mission is to restore archaic...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2018-06-01
|
| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_40_6.pdf
|