Study of Marketing Components Affecting Health Care Services in Hospitals
Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services. Organizations, including health centers, require meeting the clients' needs in ord...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Shahid Sadoughi University of Medical Sciences
2016-10-01
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| Series: | Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat |
| Subjects: | |
| Online Access: | http://mshsj.ssu.ac.ir/browse.php?a_code=A-10-2-6&slc_lang=en&sid=1 |