Review and Support of the Relationship between Alliance Competence and Alliance Orientation

Review and Support of the Relationship between Alliance Competence and Alliance Orientation

This paper seeks to contribute to the understanding of the formation of strategic alliances among companies. Specifically, it seeks to understand the relationship between alliance competence (Lambe, Speakman & Hunt, 2002) and alliance orientation (Kandemir, Yaprak & Cavusgil, 2006), followin...

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Bibliographic Details
Main Authors: Gonzalo R. Llanos-Herrera, Nelson A. Andrade-Valbuena
Format: Article
Language:English
Published: Universidad Pablo de Olavide 2017-11-01
Series:GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Subjects:
Alliances
Strategic Alliances
Alliance Orientation
Alliance Competence
Market Orientation
Senior Management Commitment
Online Access:https://www.upo.es/revistas/index.php/gecontec/article/view/2790/pdf

Internet

https://www.upo.es/revistas/index.php/gecontec/article/view/2790/pdf

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