The Persuasive Roles of Digital Games: The Case of Cancer Games
Using behavioral scientist B. J. Fogg’s conceptual framework on the role computer technology plays for users as a starting point, this article argues that persuasion through digital games can be approached from three different perspectives: digital games as media for persuasion, digital games as too...
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| Format: | Article |
| Language: | English |
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Cogitatio
2018-06-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/1336 |