The persuasive mechanism of monoglossic propositions in advertisments
Bakhtin (1981, 427) does not regard bare assertions as simply neutral or factual, but as “undialogised” or “monoglossic”, and as such still not “free from subjective presencing of the speaker” (Thibault, 1997, 53). Based on such a view, in appraisal theory, monoglossic and heteroglossic proposition...
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| Format: | Article |
| Language: | deu |
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Znanstvena založba Filozofske fakultete Univerze v Ljubljani (Ljubljana University Press, Faculy of Arts)
2020-06-01
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| Series: | Ars & Humanitas |
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| Online Access: | https://revije.ff.uni-lj.si/arshumanitas/article/view/9369 |