“Having to Belong to Be”: The Consumption of New Medias and the Identity Projection These Days
Based on the emergency of the hi-tech youth, we look into the necessity of consumption of communication and information technologies, relating the context in which the new media are necessary and their involvements in social relations as well in the perception of the individual himself. For that, we...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Nove de Julho
2008-08-01
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| Series: | REMark: Revista Brasileira de Marketing |
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| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/1191 |