MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET

MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET

UKM Kaisar Briket is one of the business sectors that briket produce. The problem is not enough briket product known to the public and the market competition, briket product compete with LPG and kerosene so that the competition is encouraging to be albe to search for the right marketing to strate...

Full description

Bibliographic Details
Main Authors: Satria Ramadhani, Boy Isma Putra
Format: Article
Language:English
Published: Industrial Engineering Department Faculty of Industrial Technology Universitas Ahmad Dahlan 2015-10-01
Series:Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri
Subjects:
marketing
marketing mix
game theory
Online Access:http://journal.uad.ac.id/index.php/Spektrum/article/view/2694/1664

Internet

http://journal.uad.ac.id/index.php/Spektrum/article/view/2694/1664

Similar Items