Marketing: Trends and behaviour patterns
In order for marketing to act proactively, it must acknowledge the trends (mega and metatrends) which anticipate future changes reagrding the customer as well as changes in consumption, regarding products and rivals. From yesterday's industrial era, through space conquering era and today's...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija, Novi Sad
2012-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2012/1451-65511201015S.pdf |