An Analysis of Conative Role of Language in Advertisements
Today, dealers, institutions and service providers need to attract customers to their product with effective advertisements. The commercials then play an important role for selling and effectively attracting customers. The language tools help to encourage customers to purchase goods. Jakobson- lingu...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-04-01
|
| Series: | ̒Ilm-i Zabān |
| Subjects: | |
| Online Access: | http://ls.atu.ac.ir/article_7781_86547ceaf875f2cae2d4fe5b9ff83185.pdf |