Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination
China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2017-12-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977417300418 |