Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today’s Challenges

The article characterizes the factors that cause new challenges for higher education institutions. It is substantiated that in the conditions of intense competition, the best opportunities for further development will be given to the higher education institutions, which will improve their attractive...

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Bibliographic Details
Main Authors: Yancheva Liana M., Zhehus Olena V., Mykhailova Mariia V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-06-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-6_0-pages-358_366.pdf