CARACTERÍSTICAS DOS RELACIONAMENTOS ESTABELECIDOS EM DIFERENTES CONTEXTOS DE SERVIÇOS SOB A ÓTICA DO CONSUMIDOR
Customer relationship programs have been increasingly developed by service providing companies. In the conception of such programs,almost always the companies are the ones to decide with whom they want to relate with, and which characteristics the relationship shall have. Based on a survey and by me...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2009-07-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000300006&lng=pt&nrm=iso |