The Effect of Sponsoring Sport Events on Sponsor Brand Image
Sports events sponsorship is one of the important marketing communications tools used by brands today, as it allows the sponsor to connect its brand name and image, with the name and image of an event that a consumer is interested in. It also gives the sponsor the opportunity to advertise and expres...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2019-03-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_25796.html |