The role of relationship marketing dimensions in the customer retention
Advancement of science and technology, growth of service sector, strengthening of competition and, what is the most important, diversity of customer needs and regular changes thereof, determined the necessity for a new approach to the development of operations. Relationship marketing is defined as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2008-12-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://mma.vgtu.lt/index.php/BTP/article/view/9094 |