The measurement and evaluation of PR communication
The purpose of this paper is to reflect on the importance of evaluation and measurement as a vital field of public relations campaigns. The author gives an insight into the existing literature relevant to the measurement approaches and evaluation of Public Relations programs. This paper also present...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2018-12-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/the-measurement-and-evaluation-of-pr-communication/ |