Factors that influence the indication of a public federal education institution by its students through buzz marketing [doi: 10.21529/RECADM.2016003]
<p>This research seeks to identify factors that influence the indication of a Public Federal Institution of Education by its students through buzz marketing. In order to achieve this purpose, a quantitative, descriptive and cross-sectional research was conducted, with primary data collection....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2017-01-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2157 |