“An NHL Touch”: Transnationalizing Ice Hockey in Sweden, 1994–2013

<p>During the 1994-95 ice hockey season in Sweden, one of the teams in the highest division, Luleå, treated fans to an innovation: instead of merely entering the ice as in years past, players flew out of a gigantic bear maw, to the accompaniment of a pounding rock beat. The idea was not origin...

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Bibliographic Details
Main Author: Ulf Jonas Björk
Format: Article
Language:English
Published: eScholarship Publishing, University of California 2016-07-01
Series:Journal of Transnational American Studies
Subjects:
Online Access:http://escholarship.org/uc/item/50f358h4