Consumer Behavior towards Decision Making and Loyalty to Particular Brands

Consumer Behavior towards Decision Making and Loyalty to Particular Brands

Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers of green tea manufacturers around the world esp...

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Bibliographic Details
Main Authors: Adunola Oluremi Oke, Parinda Kamolshotiros, Oluwamayowa Yewande Popoola, Musibau Akintunde Ajagbe, Olusola Joshua Olujobi
Format: Article
Language:English
Published: EconJournals 2016-06-01
Series:International Review of Management and Marketing
Subjects:
consumer behavior
brand loyalty
marketing strategy
repeat purchase
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32091/355263?publisher=http-www-cag-edu-tr-ilhan-ozturk

Internet

https://dergipark.org.tr/tr/pub/irmm/issue/32091/355263?publisher=http-www-cag-edu-tr-ilhan-ozturk

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