Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction
The purposes of this study is to investigate how issue involvement, online interactivity, and social interaction influence consumer commitment to online travel community and intention to continue participating in the community. An online traveling forum was examined as the issues being observed in...
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| Format: | Article |
| Language: | English |
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Universitas Padjadjaran
2017-09-01
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| Series: | Jurnal Bisnis dan Manajemen |
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| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/64 |