Commitment to Online Community and Continuance Intention: Issue Involvement, Interactivity, and Social Interaction
The purposes of this study is to investigate how issue involvement, online interactivity, and social interaction influence consumer commitment to online travel community and intention to continue participating in the community. An online traveling forum was examined as the issues being observed in...
Main Author: | Sony Kusumasondjaja |
---|---|
Format: | Article |
Language: | English |
Published: |
Universitas Padjadjaran
2017-09-01
|
Series: | Jurnal Bisnis dan Manajemen |
Subjects: | |
Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/64 |
Similar Items
-
INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY
by: Nindria Untarini, et al.
Published: (2021-02-01) -
The effect of affective and normative commitment on helping behaviour in different online contexts
by: Mia Bothma
Published: (2020-10-01) -
Participating in Online Museum Communities: An Empirical Study of Taiwan’s Undergraduate Students
by: Tien-Li Chen, et al.
Published: (2021-01-01) -
Parental involvement, learning participation and online learning commitment of adolescent learners during the COVID-19 lockdown
by: Kehinde Clement Lawrence, et al.
Published: (2021-04-01) -
Enhancing Student Involvement Based on Adoption Mobile Learning Innovation as Interactive Multimedia
by: Mar'atus Sholikah, et al.
Published: (2021-04-01)