The role of issue familiarity and social norms: findings on new college students’ alcohol use intentions

<em>Background</em>. Scholars in a variety of disciplines are interested in understanding the conditions under which social norms affect human behavior. Following the distinction made between descriptive and injunctive norms by the focus theory of normative conduct, the theory of normati...

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Bibliographic Details
Main Authors: Rajiv N. Rimal, Saar Mollen
Format: Article
Language:English
Published: PAGEPress Publications 2013-06-01
Series:Journal of Public Health Research
Subjects:
Online Access:http://www.jphres.org/index.php/jphres/article/view/122