Analisis Anteseden Dari Sensitifitas Harga Produk Sepatu Di Jakarta
This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with usin...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2010-04-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2393 |