Il packaging come icona culturale? Processi di significazione e meccanismi intertestuali
This paper analyses product packaging as cultural icons that condense and spread socio-cultural values. Some global brand's packs became unmistakable signs of those brands (take the contour bottle of Coca-Cola or the Nutella jar) but also objects able to communicate consumption values, cultural...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2020-04-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-22-VENTURABORDENCA-Il-packaging-come-icona-culturale |