IMPROVEMENT OF INCENTIVE PRODUCT MERCHANDISE

The urgency of this problem stems from the fact that in order to create the perfect sales model Trade Organization need to carefully plan all stages of product promotion as an integral part of a well-balanced and logically constructed overall complex. Therefore, the problem of effective marketing po...

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Bibliographic Details
Main Author: G. V. Stepanovskaya
Format: Article
Language:Russian
Published: Southern Institute of Management 2015-12-01
Series:Научный вестник Южного института менеджмента
Subjects:
Online Access:https://www.uimjournal.com/jour/article/view/67