Capuchin monkeys do not show human-like pricing effects

Recent work in judgment and decision-making has shown that a good’s price can have irrational effects on people’s preferences. People tend to prefer goods that cost more money and assume that such expensive goods will be more effective, even in cases where the price of the good is itself arbitrary....

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Bibliographic Details
Main Authors: Rhia eCatapano, Nicholas eButtrick, Jane eWidness, Robin eGoldstein, Laurie R Santos
Format: Article
Language:English
Published: Frontiers Media S.A. 2014-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.01330/full