An integrated approach to analyze strategy map using BSC – FUZZY AHP: A case study of auto industry

An integrated approach to analyze strategy map using BSC – FUZZY AHP: A case study of auto industry

In an environment, which is highly competitive and everything changes rapidly, managers of organizations face with problems such as how to identify important factors preventing organizations from optimum use of available resources and capacities and invest more on key factors. To achieve this goal,...

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Bibliographic Details
Main Authors: Mohammad Abdolshah, Mojtaba Javidnia, Mohammad Ali Astanbous, Mehdi Eslami
Format: Article
Language:English
Published: Growing Science 2012-04-01
Series:Management Science Letters
Subjects:
Strategy map
BSC
FAHP
Online Access:http://www.growingscience.com/msl/Vol2/msl_2012_22.pdf

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