Cause-related marketing campaigns and repurchase intentions: The mediating role of brand awareness, consumer attitude and corporate image
The purpose of this study is to analyze and explain the effects of cause-related marketing (CRM) campaigns on repurchase intentions in Surabaya, Indonesia, through the mediation of brand awareness, consumer attitudes and corporate image. The study design used a survey and data collection through que...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-06-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_193.pdf |