Competitive advantage: “The emperor has no clothes!”
The study is focused on a concept worth cornerstone of strategic management theory: competitive advantage. The trigger of this study is generated by the remarkable disparity between the pros and cons as to the significance of the concept. It starts from the research of the main aspects of the log...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2016-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/12_Bacanu%20B.pdf |