Customization as a Marketing Innovative Driver in a Turbulence Economy
The article discusses strategies of customization and customerization as an innovative drivers for economic development in a turbulence economy. The analytic study examines relatively new marketing paradigm based on changing customer’s behavior on the contemporary markets, their needs and priorities...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2017-06-01
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| Series: | Управленческие науки |
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| Online Access: | https://managementscience.fa.ru/jour/article/view/107 |