INFLUENCE OF THE BRAND ON PURCHASE DECISION
The influence of the brand on purchase decision has been and is still extensively studied by marketers, researchers, economists, manufacturers (especially the multinational companies). In the present study we aimed to find out if the brand influences the purchase decision of consumers in general (...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-06/08_KISS%20MARTA-INFLUENCE%20OF%20THE%20BRAND%20ON%20PURCHASE%20DECISION.pdf |