The Willingness to Pay for Cider Products: Results of a Survey on Habits and Consumption Behavior
# Purpose The objective of the paper is to investigate the impact of habits and consumption behavior on the willingness to pay (WTP) for cider by surveying young consumers. # Method The analysis is based on a questionnaire distributed to a group of 433 French business students from December 2017...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2021-10-01
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| Series: | Wine Business Journal |
| Online Access: | https://wbcrj.scholasticahq.com/article/28199-the-willingness-to-pay-for-cider-products-results-of-a-survey-on-habits-and-consumption-behavior.pdf |