IMPROVING THE EFFICIENCY OF BUSINESS COMMUNICATIONS BASED ON THE USE OF DIGITAL CHANNELS
The efficiency of use of digital channels has been analyzed, based on the results of a study, carried out on the example of trade centers in Russia. The basic trends of the advertising market and prospects of its development have been examined. Advantages and disadvantages of the most promising type...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2019-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1504 |