The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions
Purpose: Since the higher education environment has become highly competitive, the application of marketing principles to the education environment becomes increasingly evident. In order to attract new students and continue business, the institutional brand also gains on importance. Considering the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2018-09-01
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| Series: | Journal of Management and Business Administration, Central Europe |
| Subjects: | |
| Online Access: | https://mbace.eu/resources/html/article/details?id=181652 |