The Effects of Customer Perceived Service Quality and Switching Costs on Customer Loyalty in Selected Private Hospitals in Tehran, Iran
Introduction: The quality of the provided services impacts the existing and potential customers’ intention to reuse the services and their loyalty. Moreover, service providers can prevent customers from leaving their current organizations and switching to the competitors, through establishing swi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2016-04-01
|
| Series: | مدیریت اطلاعات سلامت |
| Subjects: | |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/2398 |